Time to sum up: 2018

Time to sum up: 2018

It’s been an exciting year! The disruptive impact of AR and VR is being felt across consumer technologies as dozens of new products enter the market.  We encourage you to explore how our costumers took advantage of this tendency by choosing our studio to create...
Hybrid Reality Revolution

Hybrid Reality Revolution

Yes yes, I know what you are thinking: what the hell is hybrid reality? Well, the more common name is mixed reality but ‘hybrid’ sounds just more “wow!” isn’t it? .INTERACTION .I just like the phrase, that hybrid reality is human, computer, and environment interaction...
When virtual reality is a problem?

When virtual reality is a problem?

This is not a message for people who work every day with VR, because they certainly are aware of that fact. These things should be obvious to them. What things? That we can not judge VR worlds (and experiences) without being inside them. Why is that? When we are...
VR: The Dark Side of The Force

VR: The Dark Side of The Force

Have you ever wondered on which side of the Force you would like to be? Yes, this question can be treated as a short psychological test about our relation to the transformations of contemporary culture and entertainment, including the VR. But it’s not about our...