3D Product Configurators and Visualization
Modern tool that attracts customers’ attention and increases sales
Use 3D technology to show your products and their details professionally
3D product configurators are used to create a unique experience and personalized product for each customer.
Furthermore, virtual reality is often used to visualize the final product. Companies use this to support sales in all industries, including the fashion industry, real estate, car dealerships, manufacturing, e-commerce and many others.
Configuring product components makes customers feel safer and more confident when making a purchase. You can easily show the product’s appearance from all sides! Moreover, 3D visualizations offer unlimited personalization in real-time, showing all the details.
Get customers interested with a 3D visualization
Many customers will not make a purchase before thoroughly reviewing a product, especially if it’s expensive. Using 3D visualizations, you can present your product in detail and reduce any hesitations they may have.
In addition, you can use 360-degree rotation in the 3D product configurator to show all the details and attract attention. We know from experience that this significantly increases the conversion rate of online stores and websites (by up to 40%).
Personalize your headphones below
Here’s an example of an AR furniture configurator
Find out how much it cost and how long the project took.
PROJECT ASSUMPTIONS
Project: AR furniture configurator
Requirements: Furniture models generated automatically, based on information from the customer. Available to the buyer as an AR application for mobile phones. Allows users to check how the furniture will look in their rooms.
SCOPE OF WORK
- Engine Development
- Basic UI – Screens: splash, welcome, about, exit
- Furniture selector – Panel where the user will have the possibility to select furniture type and spawn it
- Preview in AR – Possibility to rotate
- Models generated automatically based on the file information
- Art Development
- Furniture textures
- Preparation of the interface
- The development process includes:
- Agile methodology approach
- Contact with Client
- Project management
- Preproduction
- QA Tester
- Code Review
- Making Builds
- Publishing to stores
SUMMARY
- Project duration: 6 weeks
- Development cost: $12 000 – $17 000
The price depends on the number of customizable elements.
Your benefits
267%
Higher CTR for ads with 3D animations and AR
80%
Lower return rate with configurators
40%
Higher likelihood of selling a more expensive item
Benefits of using the 3D product configurators in your company
- Give your customers the possibility to personalize the product according to their preferences and needs, providing a quick and easy-to-use tool in the form of a 3D configurator.
- Customers make more informed decisions which reduces returns and complaints.
- No need for traditional catalogs. You give your customers an interactive and modern tool for selecting product options.
- Build competitive advantage and increase the number of new and returning customers.
3D product configurators significantly increase sales
Is the 3D configurator the right solution for your business?
There are still concerns about buying products online. 3D configurators and visualization offer unlimited real-time personalization, showing all the details and reducing customer fears of buying. It’s an excellent way to attract customer attention and streamline the sales process.
The possibilities offered by 3D technology currently contribute to an increase in sales and conversion rate. That is why they are so eagerly used by e-commerce. Business owners build their competitive advantage by using modern sales tools such as 3D configurators and make customers return more often.
Arkadiusz Kwaśny
COO at 4Experience
Arek is a software professional with 20 years of commercial experience in IT services such as web, mobile, games, VR, AR and AI.
He is passionate about solving clients’ challenges, always looking to provide added value to the relationship. In his work, Arek provides insights and leadership that connect the IT world with business.
In 2005 he co-founded Selleo – a web development house.
In 2015 he co-founded 4Experience – a Virtual Reality Studio.
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