3D Product Configurators and Visualization

Modern tool that attracts customers’ attention and increases sales

Use 3D technology to show your products and their details professionally

3D product configurators are used to create a unique experience and personalized product for each customer.

Furthermore, virtual reality is often used to visualize the final product. Companies use this to support sales in all industries, including the fashion industry, real estate, car dealerships, manufacturing, e-commerce and many others.

Configuring product components makes customers feel safer and more confident when making a purchase. You can easily show the product’s appearance from all sides! Moreover, 3D visualizations offer unlimited personalization in real-time, showing all the details.

Get customers interested with a 3D visualization

Many customers will not make a purchase before thoroughly reviewing a product, especially if it’s expensive. Using 3D visualizations, you can present your product in detail and reduce any hesitations they may have.

In addition, you can use 360-degree rotation in the 3D product configurator to show all the details and attract attention. We know from experience that this significantly increases the conversion rate of online stores and websites (by up to 40%).

Personalize your headphones below

Here’s an example of an AR furniture configurator

Find out how much it cost and how long the project took.


Project: AR furniture configurator
Requirements: Furniture models generated automatically, based on information from the customer. Available to the buyer as an AR application for mobile phones. Allows users to check how the furniture will look in their rooms.


  • Engine Development
    • Basic UI – Screens: splash, welcome, about, exit
    • Furniture selector – Panel where the user will have the possibility to select furniture type and spawn it
    • Preview in AR – Possibility to rotate
    • Models generated automatically based on the file information
  • Art Development
    • Furniture textures
    • Preparation of the interface
  • The development process includes:
    • Agile methodology approach
    • Contact with Client
    • Project management
    • Preproduction
    • QA Tester
    • Code Review
    • Making Builds
    • Publishing to stores


  • Project duration: 6 weeks
  • Development cost: $12 000 – $17 000
    The price depends on the number of customizable elements.

Your benefits



Higher CTR for ads with 3D animations and AR


Lower return rate with configurators


Higher likelihood of selling a more expensive item

Benefits of using the 3D product configurators in your company

  • Give your customers the possibility to personalize the product according to their preferences and needs, providing a quick and easy-to-use tool in the form of a 3D configurator.
  • Customers make more informed decisions which reduces returns and complaints.
  • No need for traditional catalogs. You give your customers an interactive and modern tool for selecting product options.
  • Build competitive advantage and increase the number of new and returning customers.

3D product configurators significantly increase sales

Is the 3D configurator the right solution for your business?

There are still concerns about buying products online. 3D configurators and visualization offer unlimited real-time personalization, showing all the details and reducing customer fears of buying. It’s an excellent way to attract customer attention and streamline the sales process.

The possibilities offered by 3D technology currently contribute to an increase in sales and conversion rate. That is why they are so eagerly used by e-commerce. Business owners build their competitive advantage by using modern sales tools such as 3D configurators and make customers return more often.

Arkadiusz Kwaśny

COO at 4Experience

Arek is a software professional with 20 years of commercial experience in IT services such as web, mobile, games, VR, AR and AI.

He is passionate about solving clients’ challenges, always looking to provide added value to the relationship. In his work, Arek provides insights and leadership that connect the IT world with business.

In 2005 he co-founded Selleo – a web development house.
In 2015 he co-founded 4Experience – a Virtual Reality Studio.

What our customers say about using our products and services

The apps are innovative

The AR apps and VR rooms 4Experience developed were innovative and visually stunning. Their team kept everyone up to date with milestones. Their detail-oriented approach and ability to meet difficult challenges were impressive.

Paweł Pryszcz
Head of Marketing @ Spetech

Great engagement for the users

The apps worked on by 4Experience have received very positive press coverage and great engagement from the users. Their team focuses on being extremely good at what they do while their project managers maintain open and daily communication about progress and goals.

Alexander De Ridder

They are always available

They are always available and extremely knowledgeable in the field of AR/VR development. Despite tight deadlines, 4Experience pulled through with a high-quality end product. The team was proactive throughout development.

Maciej Cader
Head of Rapid Prototyping PIAP Institute

Tell us about your project!

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