Homing in on residential buildings

The client is a large developer who specializes in the construction of single-family houses and entire housing estates. Due to the fact that the sale of such facilities often takes place before the investment is completed, the client decided to present finished houses in virtual reality, which was aimed at increasing people’s interest in their offer.

Client

NDA

Sector

Real Estate Interior

decoration

Services

3D modeling

Technology

Unreal Engine 4

HTC Vive

Challenge
50_01

Make a virtual tour of a planned house even more exciting

The client needed an application that would allow customers to explore architectural facilities that exist only on plans. In this case, it was a single-family house. An important part of the project was to make it possible for customers to customize the building at their discretion. In other words, it was to be something more than just the ability to enter a dream house and simply stroll through the rooms or the backyard. Another feature that the client requested was to allow the customers to change the color of the walls or the façade of the building. The client preferred Unreal Engine for this project.

Process and project scope
22_01

Sometimes it’s important to just feel at home

The developer is well aware of the criteria that their customers are guided by when choosing the right facility. Usually, the attitude of a given customer depends on his or her imagination.

Collaboration

To create a house (a model) that would be realistic enough to reflect the nature of the planned investment, we needed graphic materials and architectural plans. All materials were provided, of course, but we had to do the modeling ourselves. Typically, modeling works require more time for the effect to be good enough to show it to the client. In this case, however, from the very beginning the client had the opportunity to test everything in VR. Initially, it was only about the correct scale and perspective as well as the layout of the rooms. As time went by, the client’s comments concerned only small details that needed to be changed or added in several variants.

Process

This project definitely required a Scrum framework. This is because the client wanted to test and verify the progress of work very quickly and to submit their corrections on an ongoing basis. We worked in weekly sprints, providing more functionalities at given intervals. All in all, this model of working at lightning speed turned out to be very effective for both parties.

Scope

Thanks to the Unreal Engine, the application (including realistic graphics) was delivered to the client in a relatively short time. The app works on HTC Vive glasses. Just put them on and you can freely explore both the house and its surroundings. The user moves with the help of controllers. There is also the opportunity to make changes to the model, such as different colors and materials.

Business value
45_03

The virtual reality app provides tangible customer experience improvement

Our client’s customers now have the opportunity to pay a proper visit to a facility that does not exist yet. For the developer, it is a very important sales and marketing element because it presents a three-dimensional, fully decorated facility to an appropriate scale. The overall benefits include:

  • the opportunity to present the building being constructed in hyper-realistic quality;
  • the opportunity to take a stroll across the entire property and change various details by yourself;
  • a significant increase in the customers’ engagement: they no longer have to limit themselves to just watching 2D plans or mockups.
Show more
Technology stack
50_02
Visual results gallery
04
03
02
01
05
07
06
PreviousNext
  1. 04
  2. 03
  3. 02
  4. 01
  5. 05
  6. 07
  7. 06

Looking to hire an amazing team of VR/AR enthusiasts?

Contact Us now!


estimate a projectco-operationother


  By using this form you agree with the storage and handling of your data by this website.

Share with: