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Homing in on residential buildings

The client is a large developer who specializes in the construction of single-family houses and entire housing estates. Due to the fact that the sale of such facilities often takes place before the investment is completed, the client decided to present finished houses in virtual reality, which was aimed at increasing people’s interest in their offer.

Client

NDA

Sector

Real Estate Interior

decoration

Services

3D modeling

Technology

Unreal Engine 4

HTC Vive

Challenge
50_01

Make a virtual tour of a planned house even more exciting

The client needed an application that would allow customers to explore architectural facilities that exist only on plans. In this case, it was a single-family house. An important part of the project was to make it possible for customers to customize the building at their discretion. In other words, it was to be something more than just the ability to enter a dream house and simply stroll through the rooms or the backyard. Another feature that the client requested was to allow the customers to change the color of the walls or the façade of the building. The client preferred Unreal Engine for this project.

Process and project scope
22_01

Sometimes it’s important to just feel at home

The developer is well aware of the criteria that their customers are guided by when choosing the right facility. Usually, the attitude of a given customer depends on his or her imagination.

Business value
45_03

The virtual reality app provides tangible customer experience improvement

Our client’s customers now have the opportunity to pay a proper visit to a facility that does not exist yet. For the developer, it is a very important sales and marketing element because it presents a three-dimensional, fully decorated facility to an appropriate scale. The overall benefits include:

  • the opportunity to present the building being constructed in hyper-realistic quality;
  • the opportunity to take a stroll across the entire property and change various details by yourself;
  • a significant increase in the customers’ engagement: they no longer have to limit themselves to just watching 2D plans or mockups.
Technology stack
50_02
Visual results gallery

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