3D interior designs and virtual apartment tours are some of the solutions. Read about all the possibilities.
The real estate market is one of the oldest and most resilient industries on the planet today. In 2018, the total value of the US real estate was estimated to be between $14 and $17 trillion. And this figure is expected to rise year on year.
The real estate market is also a highly competitive one with a large number of sellers and limited buyers. This has prompted many real estate agents and businesses to adopt creative ways of showcasing their properties and getting customers.
In this article, we will show how you can use virtual reality, 3D interior designs, and virtual apartment tours to increase apartment sales.
Takeaways
- Virtual reality (VR) is a modern and interactive way of presenting your apartments using 3D technology.
- VR solutions like 3D visualization, 3D interior designs, and virtual apartment tours can help you close more deals.
- You can take advantage of this technology to reduce overhead costs and reach more customers.
How you can use virtual reality (VR) to increase apartment sales
Apartment hunting is largely a visual experience. This is why apartment owners often allow potential customers to take a tour of the space before paying. People want to know what they are paying for and are already imagining their new life as they stroll around.
This visualization is what helps them make up their mind. Unfortunately, as anyone in real estate knows, it can sometimes be difficult getting an interested client to the property. The recent COVID-19 outbreak and social distancing measures have also added another layer of complexity to it.
Virtual and Augmented Reality can help you increase sales performance by allowing customers to experience the space first hand. Moreover, VR addresses the main problems with apartment visualization and can play a vital role in selling them. Therefore, it can be done in two ways:
- Before and during construction
VR technology can help show your ideas in cases where the apartment doesn’t exist yet or is still under construction. This fast becomes a popular way to showcase building ideas and features to clients and investors.
- Interior design
Looking for a way to show off your interior space? You can show customers the possibilities of interior furnishings in the space using VR. Recent technologies like virtual apartment tour and 3D interior design allow them to customize the space to their taste. And, possibly, convince them to make payment.
Showing off your property using VR allows potential customers to interact with products in greater depth before buying. You can done it in several ways depending on the technology used and your unique needs.
Best VR solutions for the real estate market
As a result of recent advances in VR technology, there are many solutions available today. However, not all of them can be applied in the real estate market. Here are three VR solutions that can increase apartment sales in the real estate market.
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3D visualization
This is the process of creating graphics and rendering designs to show off an apartment in a first-person view using 3D software. For example, 3D visualization can be used to create a virtual copy of a room, the house, and even an entire estate.
In addition, 3D technology gives possibilities to create virtual apartment tours that can be experienced using headgear or even your phone. This means that you can give virtual tours of apartments in the US to people around the world. All they need is an internet connection.
Certainly, the possibilities of 3D visualization in real estate are endless, check out a recent case study here. This technology has the potential to help us overcome the primary barrier to reaching as many people as possible. Anywhere in the world.
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3D configurator
It can sometimes be a difficult task expressing our vague idea in concrete terms. This has always been a problem in architectural and interior designs. Leading to many rejected plans and wasted man-hours trying to get the right designs.
Using a 3D configurator can help you create buildings and interiors and design everything visually. Many designers have found this to be the easiest way to accurately express their ideas. Today, 3D configurators are used in everything from 3D interior design to planning out whole cities.
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Virtual tours
An apartment virtual tour is a digital simulation that allows you to access all parts of an apartment. This usually consists of a series of videos or images stitched together to provide a seamless experience.
The result is an interactive simulation that allows users to rotate and pan around the apartment. Some virtual tours also allow users to zoom into specific areas. This offers customers a visually stimulating experience only found in real life.
See a virtual tour in action here.
Advantages of integrating VR technology in your real estate business
- Increase sales: You can minimize overhead costs and increase sales using VR technology. Asides from reaching more people, you also find creative ways to employ VR in your marketing.
- Competitive advantage: Stay ahead of the competition by giving your customers a different experience from what they are used to.
- Attract customers: The portable nature of VR technology means that you can share your virtual apartment tours and 3D interior design with anyone in the world.
- Simplicity: VR technology has the potential to make your life easier by allowing you to show apartments without driving anywhere. All you need today are your computer or tablet.
Want to find out more. Check out our helpful guide showing the advantages of 3D configurators and 3D visualization of buildings and interiors.
Conclusion
In conclusion, the growing real estate market means that property owners have to adopt new and creative ways to engage with customers. Virtual reality (VR) is a modern and interactive way of presenting your apartments using 3D technology.
VR solutions like 3D visualization, 3D interior designs, and virtual apartment tours can help you close more deals. You can increase apartment sales by integrating these solutions into your marketing.
