Cromwell-Logo-Final-full-colour

Visualization of CH “Janki”

Cromwell (formerly Valad) is a company dealing with global investment management. They are owners and managers of commercial real estate. The company also acts as an investor in the real estate market. Having operated in Central Europe since 2004, Cromwell manages facilities leased by 647 tenants.

Client

Valad

Sector

Real Estate

Retail

Services

VR app

3D visualizaion

Technology

Samsung Gear VR

Unity 3D

Challenge
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Enhance investment with VR

The client wanted to develop a simulation (VR visualization) for one of their investment projects: corridors, one shopping centre level, an underground car park and land development around the investment. Of course, we were required to make all of that possible to see and “visit” in virtual reality.

Process and project scope
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Bridging the gap between the project and the product – total immersion

Service

This is a model example of how to bridge the gap that has always existed between the project and the product. It was clear that the VR visualization should contain not only the building, with its size, space and remarkable design, but also the entire experience of visiting it. In the end, what we sell is feelings and dreams.

Collaboration

Our work was based on the investor’s plans and concepts. The things important to us were both technical documentation, or available conceptual materials, and the idea of creating a lifelike object. In other words, an entire sphere of feelings and impressions that should appear in the mind of a potential customer. We know very well that some ideas sound good only as long as they stay in our minds, but this time the client’s vision was very consistent, which allowed us to achieve a satisfactory result.

Process

We wanted the client to be able to test the VR visualization app as soon as possible, which included basic functionalities and selected elements of the model. That is why we worked in two-week sprints, in the spirit of Scrum, delivering a tested increment at the end of each sprint. The client requested that the application be operated with Samsung Gear VR – they insisted that it should be portable and easy to transport. This, of course, influenced the quality of the graphics, which had to be adapted to the capabilities of the mobile device.

Scope

Now, all you have to do as the app’s user is to put your VR glasses on, go through a tutorial and… we are ready to visit the VR visualization of planned investment. It was one of our first projects, at a time when powerful enough smartphones and new generation devices were not yet available on the market, but the effect was very good. We managed to capture the essence of the project that the client presented us with.

Business value
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Building the VR experience

Nowadays, when we talk about looking at a draft of our dream house or apartment, we mean examining the architectural sketch, concept, perspective plan, some calculations of metric area, etc. However, VR technology gives us something more; it shows us possibilities that previously were within the scope of our imagination only. For example, it allows us to enter a building and stroll through the rooms; and at the same time, look through the windows and enjoy the beauty of the landscape. This total immersion is the experience of something that does not yet exist.

Nonetheless, with VR visualization, you can forget about that and watch shadows on the wall at a certain time of the day or year, or find the best place for your favorite picture. You can SEE the real image of what is still in your mind.

Thanks to VR, we get the opportunity to:

  • Show an object that still exists only as a project & visit it from a first-person perspective

  • Optimize space for user experience & Make changes to the 3D model at a relatively low cost

  • Customize architectural details, colors and other elements. Similarly, there is also the possibility of changing weather conditions and their impact on the appearance of the object.

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Technology stack
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Visual results gallery
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Visual results video

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