Hochland SE is a family-owned business based in Heimenkirch in Bavaria (Germany). From the very beginning of its activity (1927), the company has concentrated exclusively on the production, refinement and sales of cheese. Hochland is one of the largest manufacturers and refiners of cheese in Europe.
VR training app
Razer Hydra / Oculus Rift
Provide an ace in the hole for the VR sales training program
The client provides training for many new sales representatives every year. However, the training is so expensive that it can be organised only once a year, which is not sufficient. The aim of the project was to create a solution that would make it possible to overcome these restrictions.
The client needed VR sales training without the need to gather staff from all over the country in one place on the same day. It was also important for them to be able to periodically verify the skills of individual employees, so that individual training paths could be planned for them.
Another objective was to significantly reduce the costs of training in the following years. The client also cared about the possibility of introducing changes to the training and increasing its effectiveness by maximising the realism of the simulated store shelf.
Designed in cooperation with our partner company 4Results, equipped with domain-specific know-how related to training
Our Virtual Reality Studio was responsible for designing and producing the entire proof of concept as a turnkey project. The client provided guidelines for the VR sales training of employees, expecting to get a ready-to-use solution, which was to be designed entirely by 4Experience.
This was not a typical agile project, as there was no possibility of frequent contact with the management team responsible for training. We held only two meetings to present the prototype and collect comments. Then our team had to implement the changes and provide a corrected, ready-made VR sales training. The entire work took 3 months.
As part of the solution we developed, the user was to be able to choose a shelf and its initial condition. Then, the user could manually change the shelf using products available in the basket. Subsequently, the system evaluated the results of the work and issued an assessment, together with an indication of areas for improvement.
Continuous training of employees and verification of their knowledge with a central, cloud-based monitoring point
Thanks to the solution we provided, the client no longer had to organize annual face-to-face training, and therefore incur costs, pay expensive consultants, cover the costs of accommodation and organize an artificial store shelf. Competence upgrading can now be carried out continuously and on demand, and the training process is adapted both temporarily and quantitatively to the individual learner.
The original investment was expected to pay for itself within 24 months, as the cost of providing the VR sales training amounted to the cost of 2 physical training courses.
Virtual Shelf is a tool created outright to meet the needs of the FMCG market. The individual who undergoes the VR sales training receive instant results and feedback about his or her work progress. By wearing virtual goggles and using manipulators, the individual is able to put himself/herself in the role of a customer and evaluate current product display from the customer’s perspective.