Creative Union is a South Florida based design studio dedicated to strengthening a brand’s awareness by producing compelling visuals that engage and unite. They work collectively to deliver a conclusive narrative by building trust and understanding of their client’s initiatives.
Marketing / Sales
Unreal Engine 4
Showcase the best of what premium brands offer
The aim of the VR maps project was to create a platform where clients such as Bentley or some other sophisticated brand can create customer space / customer service points / showrooms in VR, in order to invite visitors to their space and introduce the brand and the company to them.
This was our most ambitious project – the client wanted us to develop a Second Life-like app for VR, which would offer the possibility of purchasing and customizing office space. The VR maps app was to allow customers to move their business to virtual space. Another challenge was to let users view and buy the client’s products directly in the app, as well as get involved in social events and run them.
Mapping the complexities
We worked on UX/UI, special effects, graphics and front-end in general. We also took active part in working on and implementing the client’s vision of the product.
The VR maps project was complex, but we did not want the client to wait until we implement all the required features. We warned the client that the work would be carried out in two-week sprints and that we will provide them with an MVP of the project once the first sprint is finished. We used Scrum and two-week sprints, which allowed us to provide a solid product increment after each sprint.
The VR maps can be fully configured by the owners. Integration with the existing online maps was necessary for these points to be “physically” present on the map. At the Google Street View level, the user is now able to enter a given store and talk to its owners/employees, in addition to just passing by.
Virtual worlds of marketing stored in the cloud
Without a doubt, it is an application that taps into the potential of new technologies in the marketing and sales context. It allows users to freely configure their experiences (also at the application level) and creates a unique space for clients. In addition, it allows them to interact with their customers through virtual showrooms, in which real products are presented and can be bought for real money.
Over time, such virtual commercial spaces or experiences may become as popular as cloud data storage, the difference being that the cloud would now contain countless virtual worlds, in which we are going to travel and carry out real transactions.
Eye-catching intricacies of lifelike experiences made with Unreal Engine
The project was complex and required implementation of many visually attractive functionalities. The entire VR maps design was prepared in Unreal Engine 4. All additional effects were achieved with the use of 3ds Max, Maya, After Effects and Motion Capture recorded live.