VR MAPS

Creative Union is a South-Florida-based design studio dedicated to strengthening a brand’s awareness by producing compelling visuals that engage and unite. They work collectively to deliver a conclusive narrative by building trust and understanding of their client’s initiatives.

Client

Creative Union

Sector

Automotive

Marketing / Sales

Services

3D modeling

UI/UX design

Technology

HTC Vive

Unreal Engine 4

Visual results video

Business value

Virtual worlds of marketing stored in the cloud

Without a doubt, it is an application that taps into the potential of new technologies in the marketing and sales context. It allows users to freely configure their experiences (also at the application level) and creates a unique space for clients. In addition, it allows them to interact with their customers through virtual showrooms, in which real products are presented and can be bought for real money.

Over time, such virtual commercial spaces or experiences may become as popular as cloud data storage, the difference being that the cloud would now contain countless virtual worlds, in which we are going to travel and carry out real transactions.

Challenge

Showcase the best of what premium brands offer

The aim of the VR maps project was to create a platform where clients such as Bentley or other sophisticated brands could create customer space, customer service centers and showrooms in VR in order to invite visitors to their space and introduce the brand and the company to them.

This was our most ambitious project – the client wanted us to develop a Second Life-like app for VR, which would offer the possibility of purchasing and customizing office space. The VR maps app was created to allow customers to move their business to virtual space. Another challenge was to let users view and buy the client’s products directly in the app, as well as get involved in social events and run them.

Process and project scope

Scope

The VR maps can be fully configured by the owners. Integration with the existing online maps was necessary for these points to be “physically” present on the map. At the Google Street View level, the user is now able to enter a given store and talk to its owners/employees, in addition to just passing by.

Process

The VR maps project was complex, but we did not want the client to wait until we implement all the required features. We informed the client that the work would be carried out in two-week sprints and that we will provide them with an MVP of the project once the first sprint is finished.

We used Scrum which, combined with the two-week sprints, allowed us to provide a solid product increment after each interval.

Collaboration

We worked on UX/UI, special effects, graphics and front-end in general. We also took active part in working on and implementing the client’s vision of the product.

Technology stack

The power of Unreal Engine

We’ve created a VR maps application in Unreal Engine 4.

Our work was supported by Ruby, C++, Javascript, Quixel Suite, Substance Suite, 3Ds Max, Maya, After Effects and recording some animations in motion capture.

Unity - the main tool used by 4Experience