VR MAPS
Creative Union is a South-Florida-based design studio dedicated to strengthening a brand’s awareness by producing compelling visuals that engage and unite. They work collectively to deliver a conclusive narrative by building trust and understanding of their client’s initiatives.
Client
Creative Union
Sector
Automotive
Marketing / Sales
Services
3D modeling
UI/UX design
Technology
HTC Vive
Unreal Engine 4
Visual results video
Business value
Virtual worlds of marketing stored in the cloud
Without a doubt, it is an application that taps into the potential of new technologies in the marketing and sales context. It allows users to freely configure their experiences (also at the application level) and creates a unique space for clients. In addition, it allows them to interact with their customers through virtual showrooms, in which real products are presented and can be bought for real money.
Over time, such virtual commercial spaces or experiences may become as popular as cloud data storage, the difference being that the cloud would now contain countless virtual worlds, in which we are going to travel and carry out real transactions.
Challenge
Showcase the best of what premium brands offer
The aim of the VR maps project was to create a platform where clients such as Bentley or other sophisticated brands could create customer space, customer service centers and showrooms in VR in order to invite visitors to their space and introduce the brand and the company to them.
This was our most ambitious project – the client wanted us to develop a Second Life-like app for VR, which would offer the possibility of purchasing and customizing office space. The VR maps app was created to allow customers to move their business to virtual space. Another challenge was to let users view and buy the client’s products directly in the app, as well as get involved in social events and run them.
Process and project scope
Technology stack
The power of Unreal Engine
We’ve created a VR maps application in Unreal Engine 4.
Our work was supported by Ruby, C++, Javascript, Quixel Suite, Substance Suite, 3Ds Max, Maya, After Effects and recording some animations in motion capture.