VR SHOPPING EXPERIENCE
Future is digital. Digital is bringing the new level of engagement and e-commerce experience.
The Client gave us a challenge of creating a VR e-commerce application that would allow customers to make real purchases in virtual reality. Virtualization of purchases and VR e-commerce experience is a solution that currently the most recognized brands implement in their services nowadays. Now we can take the product into hands with help of our virtual controllers, see it on a 1:1 scale, and try it in the chosen environment.
The new vision of e-commerce
The client wanted an VR ecommerce application that would allow the customer to make real purchases in a virtual reality. The customer can test the use of selected products in an environment where they could really use them, check their parameters and view them in the smallest details.
The question is how to make e-commerce experience (online products or services) a substitute for real shopping experience? At the moment, the only thing we can do is look at the pictures, read the parameters and, based on this informations, make a decision about the purchase. But the future looks quite different. Virtualization of purchases + VR ecommerce experience is the solution that the most recognizable brands implement to their services nowadays.
It is not just about the possibility of building a new engagement with the client. Now we can take the product we are interested with help of our virtual controllers, see it on a 1:1 scale, and even try it in the chosen environment.
VR & e-commerce experience
Based on the provided materials and product specifications, we have modeled items that can be purchased on the client’s store. Items have been modeled in the smallest details and the appropriate scale, so if the customer in a VR ecommerce experience will take them in his hand, their size will correspond to the actual size of the item. Next, we created locations with hyperrealistic graphics and all additional objects and weather conditions that the client can freely change while he is in VR.
The whole experience is to be pleasant and engaging. The application includes a guide and elements of gamification.
The project lasted for six months and was run from Scrum from the very beginning. Each sprint lasted two weeks. Our team of programmers and graphic designers was part of an international team of people responsible for the entire VR ecommerce production.
Imagine that you are sitting on a boat or on the shore of the lake and testing different types of rods that you can actually use to catch a fish. Or you can trim the hedge or cut trees in the orchard with several types of chainsaws. Then you can pick something and buy it via VR store.
It sounds like science fiction, but it is an innovative purchasing VR ecommerce platform that allows you to order items that you like, which you tested in virtual reality and know that in the real world their performance will be almost identical. That how it works.
The app sports photorealistic graphics made in 3ds Max. The application itself, in turn, was developed in Unreal Engine 4. This product was specially designed to run on HTC Vive devices.