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VR SHOPPING EXPERIENCE

Future is digital. Digital is bringing the new level of engagement and e-commerce experience

Client

NDA

Sector

FMCG

Retail

Services

3d modeling

VR

Technology

HTC Vive

Unreal Engine

Challenge
50_01

The new vision of e-commerce

The client wanted an VR ecommerce application that would allow the customer to make real purchases in a virtual reality. The customer can test the use of selected products in an environment where they could really use them, check their parameters and view them in the smallest details.

The question is how to make e-commerce experience (online products or services) a substitute for real shopping experience? At the moment, the only thing we can do is look at the pictures, read the parameters and, based on this informations, make a decision about the purchase. But the future looks quite different. Virtualization of purchases + VR ecommerce experience is the solution that the most recognizable brands implement to their services nowadays.

It is not just about the possibility of building a new engagement with the client. Now we can take the product we are interested with help of our virtual controllers, see it on a 1:1 scale, and even try it in the chosen environment.

Process and project scope
22_01

VR & e-commerce experience

Business value
45_03
Technology Stack

The app sports photorealistic graphics made in 3ds Max. The application itself, in turn, was developed in Unreal Engine 4. This product was specially designed to run on HTC Vive devices.

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Visual results gallery
Visual results video

Looking to hire an amazing team of VR/AR enthusiasts?

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