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SOS Children's Villages

The Icelandic branch of SOS Children’s Villages, known as SOS Barnaþorpin, has been operating in Iceland as an independent supporting association since 1992. The institution supports children without parental care, and those at risk of losing it, through innovative and effective partnerships with donors, communities, governments and other organizations.

Client

SOS Children’s Villages SOS Barnaþorpin

Sector

Charity / NGO

Social services

Services

3D technology

360 Video

Technology

Google Cardboard

Unity Engine

Challenge
50_01

Encourage people to take to charitable activity

The client asked us to develop a VR charity app, the main purpose of which was to redirect users to a subpage where donations can be made. Users were to be offered the option to go directly from the application to the client’s website, where they could choose their country and make a donation.

In the case of users living in Iceland, the application was to detect their location and display a phone number they could call, which would result in their user account being debited and a donation made in this form.

Process and project scope
22_01

Dynamic response is everything, planning is nothing

Business value
45_03

Raising public awareness and sensitivity

Such apps allows institutions and organizations to reach out to the general public with very important information about the situation in various parts of the world, as well as about the possible actions that a given institution/organization takes to actively counteract them. This is precisely the case with the app we developed for SOS Children’s Villages.

VR charity apps such as this one, which at the same time are conscious actions aimed at building public awareness of difficult topics, fulfill many important functions, such as:

  • sharing information / materials showing the true image of places or situations that require intervention / assistance;

  • optimizing communication by narrowing it down to specific issues;

  • allowing specific actions to be carried out, instead of a purely theoretical consideration of a given problem;

  • raising sensitivity by showing an average person something they have been unable to imagine so far.

Technology stack
22_02

360 degrees of channeling aid through modern technology

The VR charity app uses a curved user interface. The app was developed using the Unity engine. The interface was created in 3D technology, and 360 video technology was used to shoot the videos.

Visual results gallery

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