SOS Children's Villages
The Icelandic branch of SOS Children’s Villages, known as SOS Barnaþorpin, has been operating in Iceland as an independent supporting association since 1992. The institution supports children without parental care, and those at risk of losing it, through innovative and effective partnerships with donors, communities, governments and other organizations.
SOS Children’s Villages SOS Barnaþorpin
Charity / NGO
Encourage people to take to charitable activity
The client asked us to develop a VR charity app, the main purpose of which was to redirect users to a subpage where donations can be made. Users were to be offered the option to go directly from the application to the client’s website, where they could choose their country and make a donation.
In the case of users living in Iceland, the application was to detect their location and display a phone number they could call, which would result in their user account being debited and a donation made in this form.
Dynamic response is everything, planning is nothing
Applications being designed in today’s dynamically developing world, where nobody knows what the situation will look like in a few years’ time or how life in difficult regions is going to change, must be flexible to the maximum possible extent.
The VR charity app is part of a larger plan intended to create space for sharing pieces of difficult information coming from around the world. In this way, we became part of a group responsible for presenting the ideas in a visual form.
Not only was the process itself important to us. The topic was equally significant, and we could not afford the slightest “misunderstanding” in communication. What was truly essential was the preparation of an appropriate Backlog and the completion of the first sprint. It turned out, however, that the Kanban board was enough in terms of project management for this undertaking.
The VR charity app was designed for Google Cardboard devices, as well as Android- and iOS-based smartphones. The application operates as an add-on to the client’s website. Users can download it directly to their devices and you view the app’s content in full-screen mode (or in VR, using Google Cardboard).
The main function of the application (apart from encouraging users to donate) is to show videos related to child care actions (all of which were recorded in 360 video technology). The app is available in two language versions (Norwegian and English).
Raising public awareness and sensitivity
Such apps allows institutions and organizations to reach out to the general public with very important information about the situation in various parts of the world, as well as about the possible actions that a given institution/organization takes to actively counteract them. This is precisely the case with the app we developed for SOS Children’s Villages.
VR charity apps such as this one, which at the same time are conscious actions aimed at building public awareness of difficult topics, fulfill many important functions, such as:
360 degrees of channeling aid through modern technology
The VR charity app uses a curved user interface. The app was developed using the Unity engine. The interface was created in 3D technology, and 360 video technology was used to shoot the videos.