ford-cars-logo-emblem

Tri-state FORD VR

Based in Dearborn, Michigan, Ford is a global company that designs, manufactures, markets and services a full line of cars, trucks, SUVs and electric vehicles, and pursues leadership positions in electrification, autonomous vehicles and mobility solutions.

Client

FORD

Sector

Automotive

Services

3ds Max

Technology

Google Daydream

Unity 3D

Challenge
50_01

Drive up the client’s promotional campaign

The client needed an application that would showcase their latest product in an interesting and unusual way. After all, the company is a well-known car manufacturer, whose products always receive a great deal of publicity.

The promotional campaign for the latest Ford model was to employ virtual reality. As driving the entire route was to take only a few minutes, it contained only the most distinctive features. The entire solution was to be easy to transport and offer the right quality of graphics, and fun. 

Another important element was the car control system, which had to be very intuitive. Fortunately, Google Daydream included all the elements that allowed us to meet the client’s expectations.

Process and project scope
22_01

Putting our shoulders to the wheel

Business value
45_03

From daydreaming to tangible virtual reality

Now everyone has the opportunity to ride a new car model, experience its interior, and get to know the car’s specifications. Therefore, while en route, players collect Ford logos and see their score after completing the entire route. They can then compare it with a friend’s score, for instance.

Thanks to such an application, users immediately develop a positive perception of the product. They are also aware that the company is an innovative undertaking because of the use of modern promotion tools and state-of-the-art automotive solutions. Of course, users also learn about the location of the nearest car dealer, where they can buy a real car.

All this makes for an immersive experience of driving a modern and unique car, with all of its innovative solutions and features available for testing in just a few minutes of pure fun.

Technology stack
50_02
Visual results gallery
Visual results video

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