Van Tol Media
Provide a technological answer to a burning question
The client needed an AR advertising application that would perfectly complement the process of marketing sore throat lozenges. The augmented reality app we were to create was to use a specific image or object and then to perform a series of actions in relation to that object. In this particular case, there were 3 target images: two different boxes and a “stop” button.
Access to additional information included in the app was to be possible only when the user had the box of lozenges in front of him or her. The box was to become a marker that would activate the AR advertising app. Furthermore, after scanning the box an animated guy was to pop up and provide comprehensive answers to the user’s questions.
Sprinting to alleviate a sore point
As a freelance digital strategist, the client approached us with a clear goal in his mind and a neat action plan already prepared. He reviewed the subsequent builds of the AR advertising app, providing us with valuable feedback and insights at the same time.