Spetech: prepare yourself for life-changing VR experience
Spetech is one of the largest suppliers of industrial seals in Poland. The company operates in production, trade, research and development, research, scientific and implementation. The company started its activity by implementing modern repair techniques and protection of industrial equipment against corrosion, cavitation and erosion.
Marketing / Sales
HTC Vive / Samsung Gear VR
The new invitation for customers
The problem faced by the client was the need to take complex industrial sealing systems to meetings with customers. These are usually heavy boxes equipped with additional elements and containing one sealing inside.
Transporting several or more boxes to a meeting with an interested customer or to an industry fair is a big challenge. Therefore, the client needed a VR experience to present the appearance and functionality of the seals in a slightly different way.
VR & e-commerce experience
Presentation of products in virtual reality was one of several projects that we carried out for this client. In this case it was about creating VR experience that reflects the character of the brand, as well as its modernity and precision.
Communication with the customer was very good. We had extensive documentation on the products that were to appear in the VR experience simulation. There were more of them than in the case of mobile application or AR application and they had additional animations showing how to connect seals or install them.
The client received the VR experience app in two versions: Adapted to VR standalone devices (Google Cardboard, Samsung Gear VR), where a simplified system for moving and interacting with the sealing models was used.Dedicated to HTC Vive, where we had full freedom of movement and controllers were used to manipulate the seals.
We worked in weekly sprints, sending the client successive versions of the VR experience app on Thursdays. On Fridays, we received comments or suggestions for further work, and then we planned another sprint with specific tasks.
We have designed an entire room for the proper and attractive display of the products. The user can freely move around the room, but with ease to preview all the products. The user can interact with products in different ways: scale, rotate, launch animation, or learn technical details. In the background, we hear the pleasant music.
To maximize the VR experience, we put some of the more complex models in the second room. There, the user can see what operations are performed when assembling a particular sealing model (welding). It is worth drawing attention to the fact that the modern design of the application corresponds with its image.
Support the sales and marketing
The VR application was part of a package to support the sales and marketing departments. It included key and representative product models that could easily be presented to a potential customer in an interesting and engaging way. In some cases, it is possible for the person interested to download the app and explore it themselves.
The VR experience makes it possible to show an interesting aspect of the company during trade events or fairs and makes the client spend several minutes longer at the company’s stand. This is crucial in the context of generating leads.