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SPETECH AR

SPETECH is an international industrial sealing systems manufacturer with over 30 years of experience. It delivers high-quality, bespoke and innovative products worldwide. The company pays close attention to the quality of the production process, in accordance with European standards and regulations. One of the company’s priorities are new technologies.

Client

SPETECH

Sector

Sealing systems

Machine Industry

Services

AR

3d modeling

Technology

Vuforia

Unity 3D

Challenge
50_01

Present the products the way they deserve it

The client needed an AR marketing app that would be useful not only for the company’s representatives, but also for customers wishing to familiarize themselves with the company’s products.

The client prefers modern technological solutions that correspond with the innovative model and policy conducted by the company. It is vital for the client to support their business operations with new technologies like VR (virtual reality) and AR (augmented reality). Thanks to the advantages of mobile applications enabling easy and interesting access to the specifications of many products, these technologies have become an important element of the company’s marketing and sales activities.

Process and project scope
22_01

Signed, sealed and delivered

Business value
45_03

An innovative way to present products

We managed to build a positive brand image through new technologies. If customers can take the app with them and use it to learn something new – we have a win-win situation.

The second important thing was that we showcased an entire range of digital representations of products that can be freely rotated and scaled. Access to their technical documentation was also provided. Industrial seals are big, heavy and complex devices. Therefore, it is much easier to take with you a device with the bespoke AR marketing app installed on it than a bunch of actual products.

Another important thing is that the modern design of the AR marketing app corresponds with the company’s image. Augmented reality, which works on the basis of a marker (i.e. an object or sign chosen by the manufacturer – in this case, the LOGO) allows displaying any additional content on the screen of a mobile device. In this case, we are talking about additional promotional activities that are particularly well-suited for trade fairs and industry events.

Technology stack
22_02

Vuforia inside, customers’ euphoria outside

This AR marketing app was created using Unity 3D and Vuforia, thanks to which it was possible to recognize the trigger image (the manufacturer’s logo). During the modeling stage, we used 3ds Max. This blend of cutting-edge technologies allowed us to present our client’s customers with one-of-a-kind AR industrial experience.

Visual results gallery
Visual results video

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