SNAPCHAT BUSINESS FILTERS

Social media are increasingly popular among people from each age category, so it’s essential to meet customers during their everyday activities there. Now you can use User-Generated Content (UGC) to build brand awareness and be closer to your audience.

Using Snapchat (or TikTok) AR filters connected to your brand can have a crucial role in increasing sales and community building.

Client

NDA

Sector

Marketing

Services

Marketing

Augmented Reality

Technology

Lens Studio

JavaScript

Visual results video

Challenge

Create immersive UGC for your brand with Snapchat business filters

Nowadays user-generated content is a big opportunity to promote the brand. It can bring an increase in sales and more visits to the website at a disproportionately low cost.

Our cliented wanted to create Snapchat filters that had the potential to go viral. People would use them to create user-generated content in the form of pictures and videos. These images with branded filters would build brand awareness and create a community around it in a very natural way.

We created a few filters for our client, and a few for you – to show you how it works.

Process and project scope

Social Media like Snapchat are great places to use AR experiences and show the audience the fun and creative way to interact with your brand.

Scope

Snapchat AR filters can be used easily while creating a video on this platform. But to go viral they have to be fun, engaging and well-prepared. When developing such filters, we will first talk about your goals and your audience to find the best solution for your own AR experience.

Process

First, we create the 3D models that will be used in the project. We make sure that the 3D models are of high quality and properly fulfill the assumed functions. Next, we export them to the Lens Studio and prepare them to be interactive and engaging. Snapchat business filters must properly track the user face and be easy to use.

Business value

This type of marketing tool is exceptionally up-to-date. You can meet your potential customers in the place where they are spending a lot of time – on social media. When your filter goes viral, you can reach millions of people and show them your values, product or services.

Moreover, you are engaging your customers to interact with your brand; you let them identify with it and reach their audience to show others that your brand is worth noticing.

Technology stack

A project like this can be created using JavaScript and 3D tools like Blender or 3ds Max. Then, with tools like Lens Studio (Snapchat) the filter can be made accessible to your audience.

Unity - the main tool used by 4Experience