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City planning



VR App

3d modeling


Oculus Rift

Unity 3D

Visual results video

Make transport in the city a pleasurable and exciting experience

The client wanted to show their best as an innovative company by presenting their Smart City concept for Manchester (UK) in a virtual world. The aim of VR trafic management was to show the benefits and operation of smart city infrastructure in a modern metropolis facing typical transport challenges of the contemporary world.

Our challenge was to create a simulation that would help users get into the concept and its results on their own. It was supposed to make it possible to convince customers to implement the innovative concept of smart city proposed by our client. The target group were high-level employees of the Roads & Transport Department of the Manchester City Council.

Process and project scope

There is no safer place to test innovative solutions than virtual reality.

Business value

Immersing the smart city concept in virtual reality

Thanks to the application we created, the client was able to present individual elements of the traffic infrastructure, as well as places, time and manner of their operation. Another goal we managed to achieve was to make the user aware of the methods in which the concept of smart city can help improve urban transport.

Since smart city is a relatively new idea, it was necessary to use modern presentation techniques to convince potential buyers that it is the right time to upgrade the current infrastructure. After all, virtual reality is already here and it provides a competitive advantage in many industries.

That is why IoT and smart city are as realistic and timely as possible, and we need to use them so that cities benefit as much as possible from this transformation.

There were three major outcomes of the project:

  • An immersive experience of driving through a city of the near future, which is filled with sensors that minimize traffic jams.

  • High emotional level (the tangible transfer of the concept helps the user identify with the situation, which raises strong positive connotations related to the idea of smart city).

  • The innovative corporate image (thanks to the use of virtual reality, the client has presented themselves as a modern, cutting-edge company that brings its customers the benefits of the competitive advantages offered by VR technologies.

Technology stack
Visual results gallery

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