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PURCHASING PATHS OPTIMIZER

KMS Creator

Client

NDA

Sector

Retail Analytics

FMCG

Services

Database

Visualisations

Technology

Oculus Rift

Unity 3D

Challenge
50_01

Make goods well placed for a boost in sales

The client asked us to develop an application, the main goal of which was to increase sales through proper arrangement of shelves and goods. However, testing such solutions “in vivo” in real stores would not be the best idea, to say the least, as it could even result in a loss of customers. That is why the shopping paths had to be transferred to a different realm – that of virtual reality. This, in turn, made it possible to collect all the data required for the optimization activities we were expected to complete.

Process and project scope
22_01

From raw data to a hands-on VR tool

Business value
45_03

Mapping and optimizing shelf space

The client received a basic software tool for 3D retail space mapping, data-driven purchasing path optimization and sales revenue increase. The tool we implemented enabled the client to visualize retail space and localized consumer behavior data in order to drive optimizations in layout design and purchasing paths.

In short, the benefits include:

  • optimizations of purchasing paths;

  • an increase in sales;

  • full utilization of the database for a better understanding of customer needs.

Technology stack
50_02

Data on display

The type of solution we developed here can be called visualization of databases. The entire experience was prepared in Unity 3D and is intended to operate on Oculus Rift devices.

Looking to hire an amazing team of VR/AR enthusiasts?

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