POO: AR ANIMATION

Van Tol Media’s main business activity falls within the field of digital strategy. Established in 2013, the initiative has mostly been active in the pharmaceutical OTC sector. The enterprise’s mission statement says: “We are a media consultancy firm that does not pretend to have guts but shows what having guts is”. Well said, no doubt.

Client

Van Tol Media

Sector

Consultancy crowdfunding

Services

2D & 3D modeling

Technology

Vuforia

Unity 3D

Visual results video

Business value

An ingenious addition to an otherwise humdrum task

There are several benefits of creating an MVP game for a crowdfunding platform, including:

If the application corresponds to the solutions provided by the company, we have a perfect case study, which can be shown to clients.
Preparing a campaign for crowdfunding portals is difficult, as it requires a lot of work and learning about many formal and informal factors that affect its effectiveness.
Such knowledge and experience are both very valuable, especially for a person who operates within the broadly understood field of marketing.

Challenge

Make number two number one entertainment

This was possibly the most unusual project we worked on. In essence, it’s goal was to make the process of getting weight off one’s… mind more attractive and fun.

The client asked us to prepare a special animation, with the intention to use it as part of a crowdfunding campaign. The application was supposed to encourage people to invest in the game that the client was going to create. The budget was quite small, and the animation itself was prepared using 2D technology partially combined with 3D.

Process and project scope

Scope

The general idea is that the user enters a toilet where a sticker in the form of a poo with a QR code is affixed to the wall. After scanning the code, the user’s phone retrieves statistics of all the players who have previously played the game in this particular toilet (the system recognizes it). If the user wins, the previous game king is “flushed away” and notified that someone else will be the king of the game from now on.

Process

The client is an incredibly responsive person who is very involved in the workflow. After establishing the general assumptions of the application, we implemented the rest of the features on an ongoing basis. It was supposed to be a creative and pleasant cooperation. And you can trust us when we say that it definitely was like that.

Collaboration

We had already worked with Van Tol Media before, and this project was based on mutual trust and understanding of our needs. The client presented us with an idea, and the rest of the work happened during the development stage – we were looking for optimum solutions for specific issues.

Service

The client wanted to have an MVP of the game in order to try to raise additional funds for the app’s development through a crowdfunding portal. The core feature of the application is that it uses AR technology, so that the entire gameplay takes place where users are. The app makes use of flat surfaces, to which users direct the cameras of their smartphones. And the rest is a pure fun arcade and platform game.

Technology stack

Following the thread to the end

Because there was a strong marketing thread in the application, which required recognition of appropriate codes to run the app, we used Vuforia and Unity 3D. Additional modeling work was done in Maya.