FLOOR PLAN OPTIMIZATION VR
The client - a direct marketing agency serving major corporate clients - design and implement tailored sales supporting programs. The latter are meant to drive sales by increasing the engagement of target consumer groups and enhancing their shopping experiences. Thus, they are often based on communications conducted with web platforms and mobile applications.
VR application 3D modeling
Unity 3D Oculus Rift
Plan your space and analyze it
Software application for commercial space organization
The system consists of a few functional modules, including: a shopping facility layout generator, the Bioscope research data import module (for biometric measurement data), the shopping trolley and eyewear data import module (for localized and time-bound trolley-paths data), the 2D and 3D viewing and view-capture/export modules, as well as the module for adding photos and videos to 2D and 3D visualization models.
We designed and implemented a software application which enables the user to generate 2D and 3D shop layouts/maps, import consumer behavior research data as well as process and display the latter in a form to empower the client personnel working on layout and purchasing paths optimization projects. It is a data-rich visualization of FMCG retail facilities for layout and shopping path that optimizes the process of making decisions.
Amazing Technology Stack
The presented software application has been prepared for the Oculus Rift device.