A practical use of VR in banking: Persona VR
U.S. Bank provides financial products and services that make banking safe, simple and convenient. Bank's core businesses include Consumer & Business Banking, Corporate & Commercial Banking, Payment Services and Wealth Management & Investment Services.
Banking and finance
VR simulation development
Samsung Gear VR
The virtual reality app provides tangible customer experience improvement
We developed a pleasant and visually attractive office space looking like a neat and friendly bank interior. The application was used internally and presented to the company’s management as evidence of the benefits that VR in banking can bring to the table.
We have proven that, by preparing an entire platform as a comprehensive solution, it is possible to save time, increase satisfaction and improve the efficiency of training, for participants remember the most if they can experience something, instead of just hearing it or reading about it. Employees are able to practice independently of time and place, in an engaging and innovative way.
The application can be easily extended with new products and personality types.
Show the employees the ropes of client-product matching
The client was looking for new methods of training, checking on and engaging their employees through the use of new technologies and the advantages resulting from them. Implementing VR in banking was the perfect solution!
The company wanted to teach their employees serving individual clients how to recognize different types of clients, match an appropriate way of communication with a given client to each client type, and to choose the right banking product for them.
The software solution was aimed to resolve challenges related to:
Improved customer service efficiency and customer experience through interactive training
The client submitted materials related to the company’s current training courses. We analyzed them and proposed a scenario that conveyed the required message, taking advantage of our experience from previous training course developments. The script passed through the hands of several managers and a lot of effort was needed to meet all the requirements, as different corporate levels paid attention to different aspects of the project. We can proudly admit that this was our first VR in banking project, which successfully managed our Client's expectations!
We delivered the results in the form of 2-week sprints, asking for regular feedback. The client checked on individual fragments and drew conclusions, immediately proposing changes we then took into account in the next stages of implementation (iterations).
This is a great example of usability of VR in banking sector! We created 6 different characters with different personalities, and the employees were to match them with six different products. The appearance of each character was adequate to his or her position and social status. The speech recognition technology we employed enables users to select answers using their voice. In fact, we created a narrative, so that users do not need to read anything.