Augmented Routes: Explore new destinations in your area
Our client specializes in creating premium experiences for a wide variety of industries, from real estate to travel, industry to human resources, car dealerships to big brands. They required the development of an Augmented Routes app for one of their own client.
All Augmented Routes lead to adventure
Augmented reality, unlike MR or VR, is fully accessible to anyone with a smartphone. As AR helps more travelers get around, it’s also presenting a huge opportunity to boost the entertainment value of travel attractions - beyond simply promoting a destination, it can help improve a visitor’s experience after arrival.
Augmented Routes is a perfect example of tourist guide app, allowing the user to check out not only the point of interest information traveling along the route but also admire the antique architecture or art pieces in an interactive manner.
Now, with AR apps that make tourist recommendations, directions and even language translations instantly pop up through your phone’s camera view, travelers have access to data about their new location right at their fingertips. For example, Augmented Routes does provide the user with valuable information on local restaurants, toilets, shops and bike parking spaces.
The many augmented routes of your area
The client wanted to create a tourist guide application with GPS based content reveal and rich AR interaction. Each point of interest should contain information about the location, animated AR models that can be placed in the environment, a knowledge quiz and marker detection for displaying portals to gaze inside the historic architecture.
The Augmented Routes app should download the route and point of interest data from a REST API and the content is managed through a web CMS.
The world is yours to explore
Thanks to the Augmented Routes app, tourists can aim their smartphone camera at chosen location, and points of interest in the vicinity appear overlaid on the screen’s real-time view. Every POI has a type icon and detailed description, which contains information panel with a gallery. Visitors can tap specific attractions on the screen to obtain more detailed information and adjust the distance of their interested area. What's more, the app encourages the user to learn some interesting facts about the visited places through the quiz functionality.
The app has GPS-enabled maps and AR camera views and features pre-loaded information so users can use their smartphone GPS offline without incurring data roaming charges. An app has access to additional AR features, including animated models, AR content displaying portals or a single answer knowledge quiz. The AR model assets are downloaded from the server and displayed when the user taps the appropriate content type.