Attack of the snacks
Fishermen Labs is a dedicated product development company based in Los Angeles. It is a digital agency that specializes in scaling products to millions of users. The company is aware that understanding data is as important and oftentimes synonymous with understanding the customer. Data affects everything people do today – from product decisions to the way we think about marketing. That's why they decided to combine health and entertainment by creating VR food game.
HTC Vive/Oculus Rift
Defeat junk food before it defeats you!
The challenge was apparently simple, yet it involved quite a number of intricacies: prepare a funny and dynamic VR food game in which players would fight frightening junk food!
VR technology is growing rapidly, but it is still difficult to prepare a good game designed for VR devices. This problem is perfectly known to Fishermen Labs, who do not force players to spend long hours in the virtual world. Instead, the company focuses on entertainment, dynamics and fun.
Let us gear up for pure entertainment, for mixing it all up with pop culture will most definitely result a recipe for an explosive mixture!
Creating VR entertainment is good fun in itself
This was not the first project we were preparing in cooperation with Fishermen Labs. Communication was easy, for we already knew each other’s competences and capabilities perfectly well. We have also already established reliable communication channels and the times of day at which we are available to each other (due to the fact of operating in two quite distant time zones). We always use agile project management methods and we are always open to interesting ideas and unusual solutions.
Ideas coming from the client always provide us with an opportunity to let our fantasies loose. We worked in sprints, based on the Kanban board. The client could follow the progress in development on a regular basis and decide which features of the VR food game they would like to implement first. The work was very pleasant and provided everyone with hours of pure entertainment.
Of course, there was a tutorial prepared in advance, but what we see in the game is the interior of a shopping mall, with restaurants serving junk food. We have several sets of weapons at our disposal, such as a pistol, the UZI, a shotgun or a grenade launcher. We also have the opportunity to take time out when the situation gets really hot.
However, is all of this enough to defeat mutant hot dogs, popcorn or french fries shooting at us, or big baked chickens that want to devour us? Well, it would be best for players to see for themselves, but let us just mention that the VR food game plot is very dynamic and sparkles with astonishing visual effects.
The name of the game
It may sound strange, but customers often ask whether a given company has already released a game. Why? Because doing so shows a certain attitude of the company toward its customers, which is important from an economic point of view.
Gamification provides an excellent opportunity to promote and attract new customers. Apart from that, it also makes it possible to earn some extra money. And this is precisely what we managed to achieve with this VR food game. We were more than happy to meet the client’s expectations once again.
Food for thought and well-thought-out technology
The entire VR food game was made using the Unity 3D engine. The solution is designed for the HTC Vive and Oculus Rift devices. All the visual intricacies were made in 3ds Max.