AR Web App for marketing
CruiserMaxx Seed Treatment fights against damage from certain insects, seedborne diseases, and seedling diseases on legume vegetables, including soybeans. Our client needed an interactive augmented reality (AR) web app to facilitate their marketing campaign.
Client
CruiserMaxx
Sector
Seed Treatment Products
Services
AR Development
Technology
Three.js
Visual results video
Try this app yourself. Here’s the QR code.
Business value
The original idea was to develop an augmented reality solution that could be used during industry events. The pandemic situation changed these initial plans.
Our client decided the application would be used to boost their marketing campaigns. They planned to run an internet campaign with a QR code that would transfer users to the AR web app.
The goal was to show potential customers the positive impact of using the CruiserMaxx Seed Treatment in an interactive and engaging way.
Challenge
As a web-based augmented reality project, the application had to be optimized to work on different browsers and operating systems. We also put a lot of effort into ensuring that the interactive elements and 3D animations perform well on almost any hardware.
Furthermore, our goal was to create a QR code that would be an AR marker at the same time. We had to make sure it would work smoothly when printed on chalk paper and in different lighting conditions.
Process and project scope
Technology stack
For this project, we used the Three.js framework for development. The AR web app was created for Chrome, Firefox and Safari and could be operated both on Android and iOS.