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AR catalog: Feel the vibe

Our client specializes in creating premium experiences for a wide variety of industries, from real estate to travel, industry to human resources, car dealerships to big brands. They required the development of an AR travel catalog for one of their own client.

Client

NDA

Sector

Travel

Services

AR travel catalog

Technology

ARKit/ARCore Unity

Challenge
50_01

On the rising tide of consumer-oriented business

The tourist industry is characterized by high seasonality, attracting large amounts of customers in selected periods of time (eg. summer or winter holidays). Strong competition among large tourism enterprises and local agencies requires constant vigilance, mobilizing travel agencies for high pro-consumer attitude.

For this reason, travel agencies - as well as other service-oriented enterprises - strive to engage potential customers more and more, offering a wide range of gadgets and additional benefits. A frequent procedure is also the use of the possibilities offered by the implementation of modern technologies: by building websites, social channels or mobile applications.


However, these tools are so common that their implementation does not distinguish the company in any way. The interactive AR catalogs allow you to present your destination in a completely new and original way. They illustrate selected locations while enabling users to experience them in real-time.

Process and project scope
22_01

Better to see something once than hear about it a thousand times

Business value
45_03

One’s destination is never a place, but a new way of seeing things

The possibilities of AR with print media are practically endless. Keep in mind that tourist agencies mostly have tons of paper brochures and travel catalogs. Getting animated visualization would not only help give a more detailed experience but allow clients to make more informed choices.


Also, modern customers are already in the habit of using their smartphone a lot, even when they travel, hence the extra step of using augmented reality apps on those phones is not a big one. With AR marketing you can provide valuable information that helps make reaching a final decision quicker by allowing users experience the sights and sounds of these destinations.

Technology stack
50_02
Visual results gallery
Visual results video

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