AR CATALOG: FEEL THE VIBE
Our client specializes in creating premium experiences for a wide variety of industries, from real estate to travel, industry to human resources, car dealerships to big brands. They required the development of an AR travel catalog for one of their own client.
AR travel catalog
Visual results video
One’s destination is never a place, but a new way of seeing things
The possibilities of AR with print media are practically endless. Keep in mind that tourist agencies mostly have tons of paper brochures and travel catalogs. Getting animated visualization would not only help give a more detailed experience but allow clients to make more informed choices.
Also, modern customers are already in the habit of using their smartphone a lot, even when they travel, hence the extra step of using augmented reality apps on those phones is not a big one. With AR marketing you can provide valuable information that helps make reaching a final decision quicker by allowing users experience the sights and sounds of these destinations.
On the rising tide of consumer-oriented business
The tourist industry is characterized by high seasonality, attracting large amounts of customers in selected periods of time (eg. summer or winter holidays). Strong competition among large tourism enterprises and local agencies requires constant vigilance, mobilizing travel agencies for a high pro-consumer attitude.
For this reason, travel agencies – as well as other service-oriented enterprises – strive to engage potential customers more and more, offering a wide range of gadgets and additional benefits. A frequent procedure is also the use of the possibilities offered by the implementation of modern technologies: by building websites, social channels, or mobile applications.
However, these tools are so common that their implementation does not distinguish the company in any way. The interactive AR catalogs allow you to present your destination in a completely new and original way. They illustrate selected locations while enabling users to experience them in real-time.
Process and project scope
The main purpose of the AR travel catalog is to promote certain places in a unique way. It engages potential buyers in a fun and exciting way, attaching interactive content to traditional paper catalogs.
Now, the customer can read a detailed description of their destination or just pull out their phone and start actually exploring it with movies, pictures, or interactive AR models.
After scanning each marker (one of the photographs), the assigned animation is then displayed. We animated several sceneries connected to the chosen destinations – such as savannah, seashore or ancient ruins. One important feature was to have each model interacting with a lion’s footprint, which is the company’s logo.
Don’t listen to what they say.
Take a look and find out for yourself.
The application was specially created for full compatibility with both Android and iOS devices. Built with the Unity 3D engine, all the features were created in 3ds Max and Photoshop.