Carrefour AR
Carrefour is a French chain of hypermarkets and supermarkets. It operates in 34 countries on four continents. The first store was built at the intersection of five streets and hence the name Carrefour – which means “crossroads” in French.
Client
Carrefour
Sector
Retail
FMCG
Services
3d modeling
Animating
Technology
Unity 3D Vuforia
Present a year’s worth of work
The client needed an application that would summarize Carrefour’s past year in Poland in a unique way. It was to be something more durable than paper, as well as handy and easy to access any time. One of the key points was that the application’s user interface was to interact with a printed report.
The challenge was to optimize the media for the application to run smoothly without loss of quality. One of the assumptions was that the application was to be downloaded only once and then used without the need for an Internet connection.
Of course, another solution would be to place the entire multimedia content on an external server, but in such a case users would have to access the Internet when using the app. That is why we were asked that all the materials be already part of it.
A twelve months’ story told with twenty images and AR
In order to meet the requirements, we designed an augmented reality application containing 20 multimedia materials that would open after scanning relevant pages from the annual report.
Success needs an appropriate setting
This is but one of the exciting and innovative ways to present all kinds of data that augmented reality applications offer. In addition, such apps present the client as an innovator and leader. After all, success needs to be manifested in the right way. Besides, let’s face it: digital products, especially those that can be downloaded from the App Store or Google Play, stand a considerable chance of surviving longer than any paper report.
