AR interactive map - explore the city innovations
AR interactive map
Reach City Innovations – augmented reality city tour
Whether you’re promoting a city, state, or country, you know your destination has a lot to offer visitors. Unfortunately, it’s very hard to target the desired audience without a significant increase in the city's promotional budget. Plus, there are always at least a few nearby cities that wish to attract some crowd as well.
One of the best ways to differentiate your message from that of your competitors is by highlighting the things that are new and exciting in your area. Urban innovations are a great start here. They’re happening on a daily basis. They can also help with gathering new tourists or clients, who are always keen on new events and exploring the city itself.
Our Client reached out to us with his own unique idea to grab people’s attention by displaying the main attractions of the chosen city in AR. He wanted us to develop a tablet-oriented, marker-based AR interactive map of the Ashdod city.
Everything’s complicated at first before it’s done
We prepared interactive content (such as animations, descriptions or map display mode) and connect it with a marker provided by the client. AR interactive map should be tablet-focused and easy to use. The device on which the application was used did not have very strong hardware specification, therefore the application had to be optimized well.
We’ve been working with a client on a daily basis, updating the progress via regular Skype calls. The client provided us with a map (which was used as a marker) as well as some graphic and video materials.
After scanning the marker, the users could explore an AR interactive map with many additional functionalities. They can find seven key points, click on them and learn useful facts from animations, films and descriptions included. Each point represents some innovations introduced in the Ashdod city, indicating its future potential.
AR interactive map: Use a map as a marker and display main city innovations
Thanks to AR interactive map app everyone can learn some interesting facts about the Ashdod city, exploring its true potential as an investor, tourist or resident. Now, all the information is available at the user’s very own fingertips (or, to be more precise, finger taps).
Such innovative tool is the perfect way to showcase the newest investments, presenting the city from a completely different, young-oriented perspective. It can be used as an event application, as well as an interactive tour guide.
What’s important, the city’s tempting offer is fully available 24 hours a day, 7 days a week - all you need to have is an Android tablet with an app installed. A map, easy to print and download could be found on the client’s website or directly at the city’s promotional stand. Keeping visitors in the know about important events and unique goings-on around them has never been easier!
There is also an opportunity for further updates, including new interactive points on the city map, as well as additional graphics, animations or movies.
AR interactive map: something more than just a map
The AR interactive map app was developed in Unity. It was designed especially for the android devices.