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AR for urban planning - HAIFA CITY

The City of Haifa is the third largest city in Israel. This scenic city set on the slopes of Mount Carmel and facing the Mediterranean Sea is referred to by some as “Israel’s San Francisco”. It is widely known for its mixed population of Jews and Arabs who peacefully coexist, which results is some amazing fusions of Arabic and Jewish cultures across the city.

Client

The City of Haifa

Sector

Urban planning

Services

3d modeling

AR/VR mobile app

Technology

ARkit/ARCore / Cardboard

Unity 3D

Challenge
50_01

Show the prospects of the future

The main challenge of the AR for urban planning app was to show how the environment or the infrastructure of the city would change after the completion of a potential investment project. So, to some extent, it was about being ahead of the present time, showing the possible prospects of the future.

The application was to show which ideas and investment projects would work in practice and which ones would rather not. At the same time, it was to combine the real and the hypothetical making of another wonder of virtual/augmented reality.

Process and project scope
22_01

Drawings and plans fall short of expectations

Business value
45_03

A vision under construction

The main objective was the conviction that even the best drawings and plans are not able to show the expected results of future investment projects we plan to erect in particular urban space. The client wanted to provide investors, as well as other people concerned, with the possibility of looking at a specific place and see new buildings and other investments which do not exist yet.

Therefore, the AR for urban planning app makes it possible to verify the feasibility and effectiveness of theoretical concepts.

Benefits of the app:

  • An innovative way of presenting the expected results of the investment, which signifies a professional approach to the case and, at the same time, is supposed to increase the level of trust.

  • The immersive experience makes it possible to receive live feedback on planned investment projects.

  • The app prevents possible losses caused by taking wrong investment decisions, while encouraging practical implementation of the beneficial ones at the same time.

Technology stack
50_02
Visual results gallery

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