AR Camel game
Camel is an American cigarette brand. Camel cigarettes contain a blend of Turkish tobacco and Virginia tobacco. Winston-Salem, North Carolina, the city where the company was founded, it is called “Camel City” because of the popularity of the brand
Client
Camel
Sector
Tobacco
Marketing
Services
AR game
3d modeling
Technology
ARCore
Unity 3D
Up-to-date marketing
The client needed advertising for the new packaging/closure/graphic design of their products sold on the Egyptian market. The AR Camel game was to be designed for product ambassadors equipped with tablets, operating e.g. at newsstands.
New marketing experience
Camel campaign
Innovative marketing campaigns are a big challenge, but they provide additional forms of promotion that traditional forms do not allow. However, the consumer profile is changing and we need to reach for new forms in order to respond to the requirements of the market.