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AR Camel game

Camel is an American cigarette brand. Camel cigarettes contain a blend of Turkish tobacco and Virginia tobacco. Winston-Salem, North Carolina, the city where the company was founded, it is called “Camel City” because of the popularity of the brand

Client

Camel

Sector

Tobacco

Marketing

Services

AR game

3d modeling

Technology

ARCore

Unity 3D

Challenge
50_01

Up-to-date marketing

The client needed advertising for the new packaging/closure/graphic design of their products sold on the Egyptian market. The AR Camel game was to be designed for product ambassadors equipped with tablets, operating e.g. at newsstands.

Process and project scope
22_01

New marketing experience

Business value
45_03

Camel campaign

Innovative marketing campaigns are a big challenge, but they provide additional forms of promotion that traditional forms do not allow. However, the consumer profile is changing and we need to reach for new forms in order to respond to the requirements of the market.

Benefits

  • Anyone can take the application home on their phone

  • The gamification effect results in positive associations with a brand or a product, and it also allows for much longer contact between the customer and the product

  • It is worth letting ourselves known as a company that is not afraid of modern solutions

     

Technology stack
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