AR brochure: show them your values!
Our client is one of the biggest pharmaceutical corporations in the world. They are pioneers in technology as well as major humanitarian agent fighting the world health issues. AR Brochure is an informational augmented reality app we have prepared for their European division.
Higly informational and...interactive
Our client needed a multilingual application that provides information about their current technological capabilities, scope of their actions and vision for the future. Pharmacy is one of the biggest industries, a global endeavor clashing against massive humanitarian challenges. Given that AR Brochure needed to be both specific in content and global in reach.
Another challenge was to make that important subject matter an attractive and accessible one for a wide range of people, many of whom are not yet involved in it.
a video is worth a thousand words
We went through a number of possible solutions to optimize the functionality of AR Brochure for any kind of the mobile device. Pros and cons of each were judged by our team as well as the client so that we could pinpoint the best possible solution.
What was crucial during the development was to keep constant information flow between us and the client. Preparation of files and optimal way of hosting and streaming of those was the main subject, as provided videos needed to go through necessary adjustments to be stream able without sacrificing quality. Our client had access to WIP versions of application, especially in later parts of AR Brochure development, so that they could monitor this process and give us quick feedback.
In case of AR the chosen medium for communicating ideas is video. With use of Vuforia technology visual markers are recognized and then the application displays specific video content related to it. This allows not only for changing still pictures into movies but also for placing the user inside the video 360 experience (e.g. virtual tour through the company's manufacturing complex). With use of our app all that is accessible from a simple informational folder.
Overcome language barriers
The optimal results in streaming functionality were achieved by using back-end solution provided by the client combined with video formatting done by us.
Users can swap between available languages at any time while the application adapts to their choice changing versions of videos and descriptions accordingly. The client has full control over the video content so that they can change and update it in the future, within the scope of the product, as they see fit.
Development of AR Brochure can be seen as another step towards a general purpose type of application that can be easily modified and adjusted for different cases in variety of different industries.