A POST-APOCALYPTIC 3D SCENERY
With a collection of hundreds of thousands of visuals, our client’s goal is to help their customers find the right images for their projects. They work with people performing creative jobs – such as book publishers, record labels, advertising managers, designers, or magazine publishers.
They reached out to us, challenging our team with creating 3D scenery of a post-apocalyptic world.
3D scenery visuals
The more, the better
A great cover makes a piece of work easier to sell and overall better. That is why publishers, record labels and agencies focus more on its quality these days.
The problem is that some topics cannot be covered with typical photo sessions, requiring even more work at both shooting, and the post-production stages. As a result, we have to pay more and wait longer – being dependent on the artist’s vision. We receive a 2D graphic with a limited field of edition.
On the other hand, we have the advanced functionality of fully designed 3D scenery, with amazing quality of images, no matter how much you need to zoom in or zoom out. Every little detail can change – the color, size, or location – making it possible to redesign the whole scenery within hours.
You can create a whole new city or recreate any known area, combining it with chosen weather or, why not, a pack of wild animals in the middle of the main square! The same area could be transferred to hundreds of images alone, as a great replacement of (expensive) photo sessions at a fraction of their price.
Judge a piece (of art) by its cover
Thousands of new creative works are being launched in the market every day. A freshly written book. Or an album full of amazing tracks that could be the genre’s next blockbuster. But how to draw attention to our piece?
As competition in the creative market increases with time, so does the importance of a cover. It introduces the piece to its potential audience. Plus we are automatically drawn towards visually pleasant things.
A poor-quality cover can confuse consumers or put them off. The audience is most likely to notice cheap Photoshop, low-resolution pictures and amateur drawings. What’s more, even the coolest cover design can be ruined with bad images.
That’s why the creatives seek help from professional agencies, which specialize in visuals. For some requests such agencies can outsource the work to other companies, ordering them to prepare specific 3D scenery. Just as our client asked us to.
Process and project scope
Our task was to recreate the 3D scenery of a completely destroyed city. We had to place the viewer in the post-apocalyptic mood, by showing the decaying infrastructure of a modern, war-affected metropolis.
It’s worth mentioning that the client wanted to create high-quality graphics as well as record short scenes for commercial use.
We were working with a set of assets chosen by our client. In order to save some time (and money), they decided to use pre-made objects available in the Unreal Asset Store.
We used Blender to model the missing areas of the city, filling up the gaps with additional buildings, plants, and urban elements. Then, we added some textures and materials, improving the mood of the post-apocalyptic 3D scenery.
The process of communication, as well as receiving feedback, went smoothly. We sent regular updates to the client, letting him know what we were going to work on in the following week.
The client was very satisfied with the progress, letting us guide him through the creation of the 3D scenery of the post-apocalyptic city.
The app was developed with Unreal Engine.
All the features were created in KitBash 3D.