ALCON 360 VIDEO
As the global leader in eye care, Alcon develops and manufactures innovative medicine and devices to serve the full life cycle of eye care needs.
Client
Alcon
Sector
Marketing
Ophthalmology
Services
360 VR video
Technology
Samsung Gear VR
Unity 3D
Visual results video
Challenge
360 VR video: Contact lenses in the spotlight
The client needed a virtual reality similation that would be able to show the benefits of using contact lenses in an innovative way. As it turned out, the best solution was to use 360 VR video technology.
In fact, it is a very good idea to promote products through such engaging experiences. In this way, we actually do not promote the products themselves, but rather wonderful moments the users associate with them!