Alcon 360 video
As the global leader in eye care, Alcon develops and manufactures innovative medicines and devices to serve the full life cycle of eye care needs.
360 VR video
Samsung Gear VR
360 VR video: Contact lenses in the spotlight
The client needed a virtual reality similation that would be able to show the benefits of using contact lenses in an innovative way. As it turned out, the best solution was to use 360 VR video technology.
In fact, it is a very good idea to promote products through such engaging experiences. In this way, we actually do not promote the products themselves, but rather wonderful moments the users associate with them!
Behind the scenes of 360 video for VR
Creating a product for a recognized marketing agency is quite a challenge. Fortunately, the perfectly prepared documentation and clarity as to the division of duties were greatly to our advantage. Our main task was to prepare a 360 VR video from the received materials so that it could be displayed via the client’s website as well as on Google Cardboard and Samsung Gear VR devices.
The process of creating applications and taking pictures for the 360 video was determined by the client’s schedule. Communication among the teams was at the highest level and the requirements were luckily both very specific and easily understandable. Unless the client required otherwise, we always used agile methods of application development.
Handling such an application should be simple and intuitive. Users can launch it on a mobile device or by putting on the glasses and browsing the contents of the library. And this is basically all it requires. Owing to that simplicity, users can fully enjoy the engaging content of innovative promotion tools.
360 degrees of freedom
360 VR video still remains a very popular form of product promotion. It gives users full freedom to enjoy virtual reality and lets them watch videos in many different ways. In addition, this type of application can be easily put online and anyone who would like to experience some adrenaline can download it and watch it even on a Google Cardboard device.
With the eye of a pro
The application, or 360 video, was developed in Unity 3D. The video itself was shot using a set of GoPro cameras.