Innovation

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Yes yes, I know what you are thinking: what the hell is hybrid reality? Well, the more common name is mixed reality but ‘hybrid’ sounds just more “wow!” isn’t it? . INTERACTION . I just like the phrase, that hybrid reality is human, computer, and environment interaction set on the whole new level. It is also, undoubtedly, a sign of our times when even the boundaries between the virtual...

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This is not a message for people who work every day with VR, because they certainly are aware of that fact. These things should be obvious to them. What things? That we can not judge VR worlds (and experiences) without being inside them. Why is that?   When we are working on games or other programs dedicated to VR, this work is not different from a typical...

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With the appearance of new gaming platforms such as Nintendo Wii, Sony Playstation and Microsoft's Kinect, we unexpectedly received a new tool for rehabilitation. You may ask “Why?” The answer is simple: It is  possible because the control system in these devices is based on the person's body movements which are transferred to the game world during a simulation session. In specific medical cases, this...

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The time to learn bronchoscopy has come! The more I read about the VR applications in medical care, the more I wonder how medical practice looked before?   In case of virtual training the answer is simple: everything is done in a controlled environment; the patient will not suffer unnecessarily; there is no threat to life; and overwhelming stress won't beat a young adept in medical science....

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Games? Forget about games! The future of virtual reality is something more that that. Here are the best training applications that have been made so far. The  areas where VR has been used  may surprise you, but they  show perfectly its capabilities. The future belongs to these innovative tools that will help you hone your skills in a short time.   American Football [LINK]         Success in this sport depends...

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Live Streaming VR is one of the best uses of this technology. The possibility of participation in important events from the perspective of a real audience is really a super deal. Sport events,concerts, and conferences come closer to us than ever before. Sitting comfortably at home or lying in bed, we can feel equally  excited as if we were at an important game or concert,...

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Training in virtual reality is a perfect example of how simple solutions deal with complex problems. Comprehensibility, clarity, flexibility, and adaptation to specific needs - these are just a few of the many advantages of innovative VR trainings!   If something comes too easy, we think it is not good enough and  that we have not used our full potential. Finding complex solutions, complicating the situation under...

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We are looking for information, and we always see only a piece of it. We got used to perceive the world from such perspective, from a distance. We do not like to be heavily involved in something. We should understand that showing just a slice of reality is a great tool for manipulation. The question is, “What are we really looking for?”   There are places and...

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The challenge for business is not to create the deepest experience, but  the most valuable one. The report of the Goldman Sachs predicts that games and video entertainment  will constitute less than a half of the software for VR (virtual reality) and AR (Augmented Reality) market in the next few years. What does it mean to create a valuable experience? It means to shape an...

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I have just read that the French Sephora is the largest perfumery chain in the world. What is the largest perfumery chain doing? Of course, investing in virtual reality!   With face recognition technology, a woman can see how she looks in a particular shade of lipstick and if she is satisfied, she can immediately make a purchase online. Of course, emotions play an important role here,...

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Our education largely depends on the coincidence. We do not know  what teachers we will have in a given course? Will they make a good impression on us? Will they inspire or discourage us? Will they have a gift to share their passion with us?   As always, there are great leaders among them who can explain difficult subjects to us in a simple way. Their charisma...

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An excess of something does not have to be a bad thing. We should not have a negative attitude to it or perceive it as chaos, in raging world. Question: What can we do with it?   Every day there is spicy news about pioneering applications of virtual reality, important technological solutions, more advanced features, and more and more. Fueling the imagination. Legendary films 360, innovative startups,...

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Each piece of information on real and possible applications of virtual reality in medicine is of great interest to me. Why? Our health is one of the values that we care about in a special way, generally when something wrong begins to happen to us. Of course, we may never need to use any specialized treatment ourselves, but it may be a brand new unprecedented...

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Primum non nocere (Latin. First, do no harm).   If thinking of virtual reality (VR), we perceive it as only the potential for entertainment, we are definitely right. On the other hand, we are wrong if we associate entertainment only with the game industry. Today, such sectors as retail, education, health care, military, angineering or real estate use different forms of entertainment for learning purposes. If we...

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Because in the real world, I'm not an exception. I'm half the audience Adi Robertson   Although there are many differences between women and men in the way we perceive and process particular situations emotionally, the experience is not something given to only one gender. Therefore, no matter who we are, we engage and respond to what is happening around us. What does it have to do with...

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Every day we can find newson creative ways of using VR technology and video 360. Apart from the obvious news from the world on games and training applications, there are also projects that have an entirely different purpose. They are aimed to enable people to experience something that is not possible in their natural surroundings. They are to elicit feelings that may never appear while...

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Without Competitiveness There Is No Success   Who nowadays has enough time to stroll through the city to visit local shops, hidden in a maze of streets. What these shops have to offer is far from big brand shops, which are  systematically changing assortment and cooperating with well-known designers.   Today, we need all-in-one services to save our time. And, if accidently we go to our local area, we...

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“Without change there is no innovation, creativity or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”   William Pollard   Can you talk about a product innovation if the prototype of the product was built in the 1960s? The answer is ‘yes,’ provided that we understand innovation as a process, and not as a product. We needed so many...

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