March 2016

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As far as I remember, the University of Colorado has launched  a program, Virtual Reality Initiative this year. Why? To provide its students equal access to VR technology! Although I look up to Polish higher education, such news really surprise me. In a positive way, of course. There are places in the world where education and modern technology are combined. It is important to recognize the...

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CAVE Cave Automatic Virtual Environment. I'm thinking hard how to compare it to VR goggles? Although they are completely different products, the assumptions are similar: convincing the user that he is in a different space, showing something that is not possible to see in the real world or just something real, but immaterial. So in one word: trick the senses ...

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We are looking for information, and we always see only a piece of it. We got used to perceive the world from such perspective, from a distance. We do not like to be heavily involved in something. We should understand that showing just a slice of reality is a great tool for manipulation. The question is, “What are we really looking for?”   There are places and...

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The challenge for business is not to create the deepest experience, but  the most valuable one. The report of the Goldman Sachs predicts that games and video entertainment  will constitute less than a half of the software for VR (virtual reality) and AR (Augmented Reality) market in the next few years. What does it mean to create a valuable experience? It means to shape an...

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I have just read that the French Sephora is the largest perfumery chain in the world. What is the largest perfumery chain doing? Of course, investing in virtual reality!   With face recognition technology, a woman can see how she looks in a particular shade of lipstick and if she is satisfied, she can immediately make a purchase online. Of course, emotions play an important role here,...

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Our education largely depends on the coincidence. We do not know  what teachers we will have in a given course? Will they make a good impression on us? Will they inspire or discourage us? Will they have a gift to share their passion with us?   As always, there are great leaders among them who can explain difficult subjects to us in a simple way. Their charisma...

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An excess of something does not have to be a bad thing. We should not have a negative attitude to it or perceive it as chaos, in raging world. Question: What can we do with it?   Every day there is spicy news about pioneering applications of virtual reality, important technological solutions, more advanced features, and more and more. Fueling the imagination. Legendary films 360, innovative startups,...

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Gerrit van Honthorst (Dutch, 1592 - 1656 ), The Concert, 1623, oil on canvas, Patrons' Permanent Fund and Florian Carr Fund

If you’re anxious about what is happening in the field of modern technologies and wondering whether the upcoming change is an  opportunity or a threat to your business - open your eyes wider. We are dealing with a global phenomenon; suspense is growing. Certainly you shouldn’t be afraid - you have to seize the opportunity!   First, you must realize that in any business there are many...

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Phygital… in general it is the space in which physical and digital reality meet, mingle, and interact. But I wonder what  it really is.   It may sound wired, but I heard about phygital for the first time during CES 2016, and I liked it. A beautiful phenomenon, when new technology entails the appearance of  new words, neologisms. To be frank, I have not tried to reach...

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I think for the majority of us the notion of home has rather positive associations. It gives a sense of security and intimacy. However, in certain circumstances, our house becomes a prison from which we do not want to run away. Or we just simply cannot.   We happen to face various situations in our lives, some are favorable, and some are not. One day, we can...

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Each piece of information on real and possible applications of virtual reality in medicine is of great interest to me. Why? Our health is one of the values that we care about in a special way, generally when something wrong begins to happen to us. Of course, we may never need to use any specialized treatment ourselves, but it may be a brand new unprecedented...

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In the US, the annual expenses associated with the problem of pain reach about $ 600 billion and are higher than the funds allocated for the fight against heart disease, cancer and diabetes. The fight with pain is mainly focused on the pharmacological treatment - the use of opioids. These images from an fMRI scan show areas of the brain affected by pain, and how they...

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Primum non nocere (Latin. First, do no harm).   If thinking of virtual reality (VR), we perceive it as only the potential for entertainment, we are definitely right. On the other hand, we are wrong if we associate entertainment only with the game industry. Today, such sectors as retail, education, health care, military, angineering or real estate use different forms of entertainment for learning purposes. If we...

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