February 2016

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Because in the real world, I'm not an exception. I'm half the audience Adi Robertson   Although there are many differences between women and men in the way we perceive and process particular situations emotionally, the experience is not something given to only one gender. Therefore, no matter who we are, we engage and respond to what is happening around us. What does it have to do with...

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Every day we can find newson creative ways of using VR technology and video 360. Apart from the obvious news from the world on games and training applications, there are also projects that have an entirely different purpose. They are aimed to enable people to experience something that is not possible in their natural surroundings. They are to elicit feelings that may never appear while...

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"We only know ourselves to the extent that we have been tested," Wislawa Szymborska wrote in her poem "A minute of silence after Louise Wawrzyński." It is difficult to predict how we may behave in a stressful situation that will require  taking immediate action. I hope not to ever find myself in such. But it is even more difficult  to predict the reaction of an...

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Without Competitiveness There Is No Success   Who nowadays has enough time to stroll through the city to visit local shops, hidden in a maze of streets. What these shops have to offer is far from big brand shops, which are  systematically changing assortment and cooperating with well-known designers.   Today, we need all-in-one services to save our time. And, if accidently we go to our local area, we...

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There are three kinds of lies: lies, damned lies, and statistics. Benjamin Disraeli   It is amazing how big ideas come to the people’s minds  in the context of the VR revolution! How much they (inventors and enthusiasts) want to immerse themselves (and us) into the virtual world of entertainment, services and other experiences! And this is just the first year, when consumer versions of devices to dive...

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“Without change there is no innovation, creativity or incentive for improvement. Those who initiate change will have a better opportunity to manage the change that is inevitable.”   William Pollard   Can you talk about a product innovation if the prototype of the product was built in the 1960s? The answer is ‘yes,’ provided that we understand innovation as a process, and not as a product. We needed so many...

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  “Tell me and I forget, teach me and I may remember, iInvolve me and I learn.” Benjamin Franklin   This paper is going to address a somewhat unconventional topic -  books. Why? Because they show a regularity on social needs, and the essence of any business is to satisfy the needs. Of course, the needs are various, and  we are not able to satisfy all of them, but...

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We are at the threshold of Virtual Reality. Regardless of whether we are talking about the Oculus Rift, Vive HTC or Samsung Gear VR, we have a technology that can provide us with an amazing experience that  was impossible a few years ago.   VR industry is growing at a rapid pace. Profits from products of virtual reality (not just the equipment, but mainly software) will grow...

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“The world of reality has its limits; the world of imagination is boundless.” Jean-Jacques Rousseau   We are just at the beginning, and certainly we cannot imagine all the possible applications of new products introduced by the Augmented Reality or Virtual Reality (AR/VR) industry. But those VR devices that have emerged so far are impressive. And they are going to be much, much better. You may ask: what if...

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Could there be a better place to present innovations from the world of technology and entertainment than Technology, Entertainment and Desin (TED) conferences? Virtual reality, augmented reality, and video360 dominated the CES in January, and now it is time for new challenges. Although the rank and prestige of TED match or even exceed the popularity of Las Vegas’ tradeshow, the event has different assumptions. The...

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“Technology has to be invented or adopted.” Jared Diamond Investing in the industry of virtual reality development of products provides a unique opportunity to create business in the market areas that have not been developed yet. What sounds like  an abstract idea is a strategy created by W. Chan Kim and Renée Mauborgne under the name of Blue Ocean Strategy. By saying that, business analysts do not mean...

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